The Power of Storytelling with Steve Edge
At our recent TrustedLand event, we had the privilege of hearing from Steve Edge, a creative who went from designing the Millennium Falcon for Star Wars to shaping brands for global icons like Cartier and Fortnum & Mason, and later transforming Build to Rent in the UK.
In his talk, Steve shared how storytelling sits at the heart of every successful brand. From sneaking snakes onto the set of The Empire Strikes Back to naming one of the UK’s first Build to Rent companies, his message was clear: people don’t buy information, they buy inspiration.
Key takeaways from his session:
- Storytelling makes brands unforgettable.
- Simplicity beats overloading with information.
- Even in property and construction, the right story can fill apartments, win trust, and fuel growth.
This was no ordinary branding talk; it was full of humour, lived experience, and practical lessons that every developer and business leader can apply.
Catch the highlights in the video below and see why storytelling will always be more powerful than statistics.
This is the kind of insight we’re proud to bring to our members and wider network. Follow TrustedLand to stay connected and be the first to hear about future events and conversations shaping the property development industry.
Content by @elimjconsulting
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