Typematic create a brand to revive an Arts and Crafts landmark in Godalming

A ‘Special Project’ residential development from Beechcroft Developments, who have brought back to life an Arts and Crafts landmark in the historic town.

We worked closely with the marketing and technical teams to understand the scheme and develop the branding. Starting with immersion into the planning process, researching the location and area, the history and heritage of the building and audience profiles and their requirements.

We applied our three working principles to Hampton Manor, which we employ across all projects we work on, regardless of size:

Pride and passion

We pride ourselves on the energy that we put into every aspect of creating bespoke property brands. We establish this through research and understanding of audience profiles and the creation of the sense of place.

No stone unturned

The devil is in the detail, and our team bring a wealth of creativity, design experience and pedigree from working in top London design studios and property-specific studios. In addition to our strategic and creative thinking, the aesthetic crafting of our work is paramount and elevates marketing collateral, creating a real difference and value in a market where property development marketing can be “blanding” not branding.

Peace of mind

Our clients have faith and confidence that we deliver on time, within budget and on-trend. We have worked with Beechcroft Developments, refreshing their own corporate branding and communications, generic product branding and marketing on over twelve developments as well as their one-off ‘Special Projects’ non-retirement developments, of which Hampton Manor is one.


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